Case study · Watches
LIV Watches
Email and SMS for a Swiss-made watch brand. Launch campaigns for the Genesis GX1 and GX-AC chronographs and the P-51 Night Vision release.
Better reasons
to buy.
Not bigger discounts.
Klaviyo email and SMS retention for high-ticket Shopify brands. We grow repeat revenue and lifetime value without training your customers to wait for a sale.
Klaviyo
Bronze Partner
Shopify
Partner
9:41
9:41
9:41
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Retention programs for 20+ Shopify brands
[LIV logo]
[Logo]
[Logo]
[Logo]
Repeat revenue.
No coupon code.
We report in retention metrics you can check in Klaviyo, not open rates.
[X% → Y%]
Email and SMS share of total revenue
LIV Watches · [timeframe]
[X%]
Of email revenue from automated flows
LIV Watches · [timeframe]
[X%]
Of email revenue sold at full price
LIV Watches · [timeframe]
Retention
that builds
the brand.
Discounts move the needle once, then teach customers to wait for the next one. We help you build demand that lasts: a sharper story, a clearer point of view, and reasons to buy that have nothing to do with a code. Your margins stay healthy and your brand keeps climbing.
See the Teardown →01Strategy
02Email
03SMS
04Creative
Klaviyo · Post-purchase● Live
⚡Placed orderTrigger
1Ownership guideDay 2
2Care + story SMSDay 9
3VIP invite · next drop firstDay 30
Sound
familiar?
If two or more of these are true, revenue is leaking out of your retention program.
Your flows were set up years ago and nobody has touched them since.
Your biggest email days are always sale days.
A first-time browser and your best VIP get the same campaign.
Your emails look like everyone else's template, not your brand.
SMS has turned into a blast channel, and unsubscribes keep climbing.
Nobody can say what a customer is worth after 12 months.
LIV, before
and after.
How a luxury watch brand sells high-ticket pieces without leading with price. [One sentence: what was broken and what we rebuilt.]
[$X → $Y]
Attributed email revenue, before → after
[+X%]
Revenue per recipient
[+X%]
Repeat purchase rate
Before
[Old LIV email]
After
[Delvity rebuild]
The work.
Summer exclusive. A limited run, and once it's gone, it's gone.
SOLD OUT
Campaign · LIV Watches
Slow stock to sold out
Took two slow-moving collections, recombined components into a limited summer exclusive, and sold through without a discount.
Portfolio · Agency partners
20+ Shopify brands
Flows, campaigns and SMS across a wide portfolio of ecommerce brands, delivered through agency partnerships.
The Full-Price
System.
Four parts that work together. Skip one and the other three underperform.
01
Lifecycle
Welcome, browse, cart, post-purchase, replenishment, VIP and winback, mapped to how your customers actually buy.
02
Segmentation
First-time buyers, collectors and lapsed VIPs get different messages instead of one blast.
03
Creative
Copy and design that sell the craft, the story and a real reason to buy now.
04
Measurement
Revenue share, lifetime value and full-price rate, reported every month.
What we don't do
Paid ads, SEO, social, influencers or site builds. Retention only.
Where's your
program today?
Pick the stage that sounds like you. Every engagement starts with a Teardown.
Stage 1 · Basic flows, sale-driven campaigns
Foundation
We rebuild your core flows and segments so email earns without a promo.
Stage 2 · Flows work, campaigns don't
Campaign Studio
Weekly email and SMS strategy, copy and design that tell stories instead of shouting sales.
Stage 3 · Ready to grow lifetime value
Full Retention Partner
Flows, campaigns, SMS, launches and VIP programs run as one system, with LTV targets.
Your first
90 days.
And what you'll see in your report every month after that.
Days 1–14
Teardown and roadmap
We audit your Klaviyo account and agree on what to fix first.
Days 15–45
Core flows rebuilt
Welcome, cart, post-purchase and winback rebuilt in your brand voice, with new segments.
Days 46–90
Campaigns and SMS live
A campaign calendar, SMS program and first tests running.
Day 90
Results review
We review the numbers together and decide what comes next. [Your terms]
[Monthly report preview: email share of revenue, flow vs. campaign revenue, full-price rate, LTV by cohort]
Flat monthly
pricing.
No surprise invoices. [Your contract terms]
Full Retention Partner
[$ PRICE]/mo
- [What's included]
- [What's included]
- [What's included]
In their
words.
[Video testimonial]
"[Real client quote]"
[Founder photo or short video]
Why we started Delvity
[Three sentences on the discount trap and why high-ticket brands deserve better retention.]
Questions
we get.
How much does a Klaviyo agency cost?
Our programs are flat monthly retainers, listed above. [Your range] Every engagement starts with a free Retention Teardown, so you see the plan before you pay for it.
Can email grow revenue without discounts?
Yes. Discounts pull revenue forward and train customers to wait. We replace them with reasons to buy now: launches, stories, product education and VIP access. You keep the margin.
What's a good share of revenue from email and SMS?
It depends on your category, list size and ad spend. [Benchmark you're comfortable citing] Your Teardown shows where you sit today and what's realistic.
Is there a contract? What if it isn't working?
[Your terms]
How long until we see results?
Flow fixes usually show up first, within weeks of launch. Campaign and lifetime value gains build over the following months.
Who writes and designs our emails?
We do. Strategy, copy, design and Klaviyo builds are all handled by the Delvity team. [Team details]
The Retention
Teardown.
A working review of your email and SMS through a brand lens: how you're positioned, what you're saying, and how much you lean on promos. Delivered on a call. You keep the findings either way.
01
Audit
We review your flows, campaigns and SMS: the messaging, the offers, and how much of your revenue depends on a discount.
02
Diagnose
You get a ranked list of fixes, from quick wins this week to structural changes worth a quarter.
03
Roadmap
A 90-day plan to move from promo-led to brand-led: the flows, stories and campaigns we'd build first, whether or not we build them.
Your brand
is worth more
than 20% off.
Tell us where to find you. We'll look at your site and your email and SMS before we ever get on a call.
- Step 1You send your details, which takes about 30 seconds
- Step 2We review your brand, site and current email and SMS
- Step 3We reach out to walk you through what we found
Prefer email? hello@delvity.com
Request a Teardown
Free. No obligation. You keep the findings.
Got it.
We'll review your site and be in touch soon to walk you through what we find.
Something went wrong. Please email hello@delvity.com and we'll get right back to you.